- Language = Whats on the magazine (E.G Masthead, Subheadings, Slogans)
- Institution = The company/orginization that creates the magazine
- Ideology= Why they use that text, image and if there is a hidden meaning
- Audience = Who reads the magazine? Target Audience, This usually depends on gender, age or occupation
- Representation= Whats been represented, so is it been postivley potrayed, or is a company been represented?
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